Monday, September 26, 2011

So what really is relevancy?

What is relevancy?

Relevancy is a 'best match' search.

Think of it as wanting to go out for dinner. You know you want a hamburger but really aren't sure what you want on it.

So you start to look at the hamburger menu. Slowly you narrow down your desire to a burger with cheese. At this point all burgers without cheese are NOT a match (or not relevant) so you stop looking at them.

Finally you decide on a burger with cheese, bacon and pickles. So you look to see if the restaurant has a burger that meets those specifications. Those that do are relevant, i.e. a match to what you are looking for.

That's what relevancy is all about.

(Sorry in advance if I've made you run for a snack).