Friday, July 22, 2011

Craft Show Success Tips - Part 1 - Is this show for you?

The toughest part about doing shows is finding the 'right' shows to do... ie the ones that YOU will be successful at. Yes, there are successful people at every show but you want to be successful as well.

I spent the first year before I ever did a show going to the various shows that I was interested in as a buyer. I watched the crowds and what was selling. Who was doing the buying? Was it geared primarily to kids or adults? What was the average amount spent?

There isn't any point in doing a show if its not a 'good fit' for your products.

While you are looking around, take a good look at the displays. Which ones catch your eye? Which ones have the most people around them? Why?

What's the mix of vendors at the show? Is it completely handmade or are there resellers (Mary Kay, Tupperware, Pampered Chef, etc) there as well?

Once you've done your homework THEN its time to consider whether or not its a show that you want to take part in.

2 comments:

aquariann said...

Great tips! I haven't vended at a craft show in awhile because the ones in this area just don't attract my target audience - but there's a belly dance festival I am seriously considering next March.

An Optimistic Cynic said...

Great advice! I did a craft show recently, at the behest of a generous friend who was selling their own wears and wanted the company for the day. Wasn't really my target audiance, but it was a great leaning experinace nonetheless!