Monday, December 14, 2009

'Twas the Night before Christmas..





'Twas the night before Christmas and all around me
There was unfinished crocheting not under the tree,
The stockings weren't hung by the chimney with care'
Cause the heels and the toes had not a stitch there.

The children were nestled all snug in their beds,
But I had not finished the caps for their heads.
Dad was asleep---he was no help at all.
And the sweater for him was 6" too small.

When out on the lawn there arose such a clatter,
I put down my hook to see what was the matter.
Away to the window I flew like a flash.
Tripped over my yarn and fell down in my stash.

The tangle of yarn that lay deep as the snow
Reminded me how far I still had to go.
When out on the lawn I heard such a noise,
I was sure it would wake up both Dad and the boys.

And although I was tired--my brain a bit thick,
I knew in a moment that it must be St Nick.
Yet what I heard left me very perplex-ed
For nothing I heard was what I expect-ed.

"Move Rowan! Move Patons! Move Koigu and Clover!
Move Shelridge! Move Starmore! Move Spinrite! Move over!
Lopi, don't circle around, just stand there in line.
Pay attention you sheep and you'll work out just fine!
I know this is hard as it's just your first year
But I'd hate to go back to 8 tiny reindeer."

I peered over the sill. What I saw was amazing:
Eight wooly sheep on my lawn all a-grazing!
And then in a twinkle, I heard at the door
Santa's big boots stomping on the porch floor.

I rose from my knees and got back on my feet.
As I turned around, St Nick I did meet.
He was dressed all in wool from his head to his toe
And his clothes were hand crochet from above to below.

A bright Fair Isle sweater he wore on his back.
And his toys were all stuffed in an Aran crochet sack.
His hat was a wonder of bobbles and lace
A beautiful frame for his rosy red face.

The scarf on his neck could have stretched for a mile,
And the socks peeking over his boots were Argyle.
On the back of his mitts was an intricate cable.
And suddenly on one I spotted a small label:

"S.C." in duplicate on the cuff. So I asked,
"Hey, Nick, did YOU crochet all this stuff?"
He proudly replied, "Ho, ho, ho, yes I did.
I learned how to crochet when I was just a kid."

He was chubby and plump, a well dressed old man,
And I laughed to myself, for I'd thought up a plan.
I flashed him a grin and jumped up in the air,
And the next thing he knew, he was tied to a chair.

He spoke not a word, but looked down in his lap
Where I had laid my crochet hook and yarn for a cap.
He began then to crochet, first one cap then 2--
For the first time I thought I might really get through.

He put heels in the stockings and toes in some socks,
While I sat back drinking a scotch on the rocks.
Quickly like magic his hooks they flew,
Good Grief! He was finished by two!

He sprang for his sleigh when I let him go free,
And over his shoulder he looked back at me.
I heard him explain as he sailed past the moon,
"Next year, start your crocheting sometime around JUNE!"


Monday, August 24, 2009

Etsy shop tips

Often times there are things that you want to do with your Etsy shop but don't really know where to start.

Here is an easy index to a few useful posts that I've written.

1) 12 steps to a better shop
provides a basic outline to use to critique your shop. Included are points on your banner and avatar, shop policies, tagging, photos, etc.

2) Easy ways to be seen on Etsy
A list of places to 'hang out' on Etsy and be seen!

3) Twitter and the power of social networking The 'basics' of twitter in clear, easy to read English.

4) Search Engine Optimization for Dummies and how it applies to your Etsy Shop. Written in an easy to understand format!

None of these tips and techniques are new, but I have found them all to be very useful.

Tuesday, August 11, 2009

Search Engine Optimization (for dummies)

There have been many questions asked regarding Search Engine Optimization (SEO). This is what has worked for me...

1) Use relevant words in your title. for example.. call a bracelet a bracelet. You may refer to it as 'a moment in time' but its a bracelet. I don't search for 'a moment in time'. Titles are searchable!

2) Use the first words of your description to describe the item, using as many adjectives as you can. Keep the whimsy to later on. The first 160 characters of the description are the most important! This is what shows up in a Google search.

3) Use your tags effectively. Select tags for your items that describe the item.

4) Use titles on your shop sections that make sense for searching. If you have a section for purses, include the word purse in the section.

5) Make sure your shop title is relevant and relates to what you sell.

6) Use the first few sentences of your shop announcement to accurately describe what your shop is about. Those characters are searchable. So for example, 'welcome to my shop' really doesn't help your shop, but

"Crochetgal carries one of a kind crochet items, hand made soapdishes, and yarns at affordable prices" tells exactly what it is you do.

Thats about it in a nutshell!

For more details you can refer to the Etsy Sellers Guide for SEO

or check out Google's SEO Starter Guide
http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html

or TechCrafter's notes on SEO Optimization
Part 1: What is SEO?
http://www.techcrafter.com/2009/07/seo-starter-guide-part-1-what-is-seo.html


Part 2: 10 things that will hurt your site
http://www.techcrafter.com/2009/07/seo-starter-guide-part-2-10-things-that.html


Part 3: Understanding Keywords
http://www.techcrafter.com/2009/07/seo-starter-guide-part-3-understanding.html

Sunday, August 9, 2009

Not getting enough Views on Etsy?

There are some great tips in the Etsy forums for getting exposure for your shop. But, before you go running off and starting a twitter, facebook, myspace, blog, 1000markets,DaWanda, etc page, what about exploring all the opportunities that are right here on Etsy?

Here are a few... (in no particular order)
1) Virtual Labs - workshops and classes. http://www.etsy.com/virtual_labs.php
You can get some wonderful tips from the newbie chats, the shop critiques etc. And just being there and asking a couple of pertinent questions can get your avatar noticed by quite a few people

2) Chat rooms - Find one you like or start your own http://www.etsy.com/chat_main.php

3) Treasuries - are a great place to do some 'passive marketing'. When I curate a treasury, I look at each of the shops that have commented and possibly feature them in my next one.
main treasury - Accessible from the Etsy home page http://www.etsy.com/treasury.php Treasuries are also a great way to shop for that elusive gift for someone.

treasury west - a 'test' treasury, but a treasury just the same. http://www.etsy.com/treasury_west.php
If you want to create one yourself just scroll to the bottom of the page to find out how!

4) Teams - are a wonderful way to meet other Etsians who share some sort of a common bond.
Find a team for yourself http://team.etsy.com/

5) Forums - With all the discussions going on, there are so many Etsians who are willing to comment on your latest creation, offer you advice or just give you a shoulder to cry on.
http://www.etsy.com/forums_main.php

6) Have you looked at the other Resources that Etsy offers? http://team.etsy.com/downloads.html

There are plenty of ways right here on Etsy that can help you increase your views. And none of the resources that I've mentions cost you any money..just a little bit of time. They may not bring you the immediate sale, but without views, you cannot get that sale.

Monday, August 3, 2009

Do you have lots of views but very few sales? Here are some tips from the Virtual Lab
session run by Daniellexo

1) Inquiring customers want to know!
- do you have your shop policies outlined in detail? What happens if someone wants to
return something? How do you ship?

Here is a great article from Etsy’s Blog the Storque on Setting up shop policies.
http://www.etsy.com/storque/how-to/tech-update-plus-customer-care-tip-hello-policy-168
1/

2) Are you being served?
Outstanding customer service can bring buyers back.

Etsy has done a wonderful series on Service Tips for sellers
http://www.etsy.com/storque/search/title/service-tips-for-sellers/

3) Marketing vs Promotion
Are you always having a sale of some form or a special promotion? Too many sales and
buyers will wait to make that purchase. If you are going to run a special promotion or a
sale, don’t do them too often but make them really special when you do!

4) I’m looking for a green widget!
How many times have you heard people say that they cannot find what they are looking
for on Etsy? If you are selling green widgets, please tag them as such! A buyer looking for
a green widget won’t find you if your widget isn’t tagged.
There are some excellent tagging guidelines in the Storque
http://www.etsy.com/storque/how-to/guidelines-tips-tagging-on-etsy-281/
You have 14 tags available, use them responsibly!

5) you want it HOW big?
Do you offer your products in a range of sizes? Everyone is NOT a size 2! Sometimes
having a section for each size or colour can be a great advantage.

6) Are your prices too low (or too high)?
Sellers always seem to be asking if their prices are too high. There is nothing wrong with
having different price points in your shop. Have you considered tiered pricing?
Beth writes an excellent article in the storque about how to use tiered pricing to your
advantage.
http://www.etsy.com/storque/how-to/the-art-of-pricing-tiered-pricing-627/
And the Etsy Success newsletter had a recent article on Three Helpful pricing exercises
http://www.etsy.com/storque/how-to/the-art-of-pricing-three-helpful-pricing-exercises-37
88/
in their art of pricing series.
There are many other wonderful articles on pricing in the Storque
http://www.etsy.com/storque/search/tags/art-of-pricing/


7) It can’t get there from here!
Sure it can... you just have to ship it.

Great basic shipping information is available .. you just have to read it!
http://www.etsy.com/storque/how-to/shipping-how-to-the-final-frontier-1821/

Etsy makes it easy to ship anywhere by setting up shipping profiles which can be applied
to multiple listings.
http://www.etsy.com/faq_selling.php#shipping_profiles


And fellow Etsy Seller Goto (http://www.etsy.com/shop.php?user_id=6650) has one of
the most comprehensive forum posts on shipping from the US that I’ve seen.
http://www.etsy.com/forums_thread.php?thread_id=5933779

Hopefully, buy applying a few (or all) of these tips, you can convert your browers into
Buyers!

Sunday, July 19, 2009

The Next Survivor Series!

Six married men will be dropped of on a desert island with 1 car and 4 kids each.

Each kid will play two sports and take either music or dance lessons.

There will be no access to fast food.

Each man must take care of his own kids, keep his assigned house clean, correct all homework, complete science projects, cook, clean, do laundry and basically run the household.

The men only have access to television when all the chores are done and the kids are asleep.

The men must shave their legs daily, and must always be in full makeup, which they must apply themselves.

They must attend all PTA meetings, clean up after their sick children at 3:00am, make an Indian hut model with six toothpicks, a tortilla and one marker and get a 4year old to eat their peas.

The kids will vote the men off the island, depending on their performance.

The last man wins ONLY if he has time to be intimate with his spouse at a moment's notice!

And the last man standing gets to play the game over and over again for the next 18 - 25 years, eventually earning him the right to be called MOTHER!

Tuesday, July 7, 2009

Its Summer in Arizona!

Its summer in Arizona. How do I know? well..
  • The birds are using potholders to pull worms from the ground
  • The trees are whistling for the dogs
  • The best parking place is determined by the amount of shade rather than the distance
  • Hot water now comes out of both taps
  • You can make 'instant' sun tea
  • You learn that a seat belt makes an excellent branding iron
  • The temperature drops below 95F (30C) and you feel a little 'chilly'
  • You discover that, in July, it really does only take two fingers to steer your car!
  • You burn yourself whist trying to open the car door
  • You break into a sweat when you walk outside at 6:30am
  • You realize that asphalt has a liquid state
  • The potatoes cook underground, so all you have to do is pull one up and add butter and salt.
  • Farmers feed the chickens crushed ice to keep them from laying boiled eggs.
  • The cows give evaporated milk!

But we still love our Arizona and wouldn't leave it for the world!

Twitter - The Power of Social Networking

Think of joining Twitter as going to a very large cocktail party by yourself. When you first walk into the room ( ie join twitter) you don't know anyone at all. So you start 'following' and chatting with a few people. Slowly your network grows. You find others who share the same interests as you and chat some more. If people want to find out more about you they can take a look at your twitter profile and read your bio or click through on your web address.

Think of it this way when you include links to your shop.. if you walked into a room and people shouted at you from all sides 'by me' our 'check me out', what would you do?

My success with Twitter has been to consider it a very large chat room. Its all about making the contacts. Once the contacts have been made then people will buy!

If you are just starting out, the following definitions might be of some help:

tweet - the act of posting something on twitter. This is the single most important thing that will affect whether or not twitter is right for you

followers - are people who read your tweets

following - are the people whos tweets you read

@username - a message directed to a specific person that can be seen by everyone

DM - direct message - these are completely private


What do I tweet about?

As was mentioned earlier, think of twitter as a large cocktail party. If you are at a party and the person next to you continued to tell you over and over how and where to buy their products, would you hang around very long? No, I didn't think so. On the other hand, if the only thing they told you was that they got up and had bacon and eggs, then went for a walk you wouldn't hang around much either. The key to twitter is to post things that are interesting to you or that you feel might be interesting to others. Did someone tell you a great joke? Post it! Did you find something really cool on the internet? then post that link.

Conversely, if someone posts something that you found interesting, then tell them! Its all about making contact. You may even want to follow their tweets!

How do you find people to follow? One of the best methods I've found is to use the 'search' function on the right sidebar. Pick a topic you are interested in. If you see someone who sounds interesting, follow them! If someone makes you laugh, send them an @message!

One very useful twitter Resource I've found is Twitter 101 for business

The power of twitter is there... just harness it to its full potential.

I tweet at http://twitter.com/crochetgal !

Sunday, May 24, 2009

New Yarn! Red Heart Artesano!

I'm always on the lookout for new yarns to try and this one really caught my eye. Although I don't use a lot of bulky weight yarns, the colour effects really drew me to Red Heart Artesano.



THe yarn swatched at 15sc x 13 rows on a J hook for me, while Lion Homespun swatches at 10 sc x 10 rows on a K hook.


I've put it on the hairpin loom and its really a nice yarn to work with! It hasn't caused me any splitting problems (as homespun has done occasionally), its a lighter weight, and overall looks good! I'm really impressed with this yarn. Would I purchase it again? Definately yes, if I was looking for a yarn with a good texture in this weight.

Yarn Details:
98% acrylic, 2% nylon
100g / 3.5 oz
172m / 187 yards

Care: machine wash, gentle cycle. Tumble dry low. Do not bleach, do not iron. May be dry cleaned.
The complete colour palete for this yarn can be viewed here . The colour I'm using is 'caribe'.

Thursday, May 14, 2009

Easy Chicken Enchiladas!

Easy Chicken Enchiladas

Its hard coming up with a quick and easy dinner every night of the week that is not only tasty but good for you too! Here's one meal thats a real favourite in our house.

2 chicken breasts - cooked and shredded
1 med onion, diced fine
2 lb grated cheese (I use 1 lb pepperjack and 1 lb med cheddar)
1 small onion, diced
3 or 4 small green chilies, chopped fine (or 1 4oz tin)
12 tortilla wraps (I use the low carb tortillas)
1 tin (approx 16 oz) enchilada sauce
Sour cream

Prep time: 30 minutes
Cooking time : 30 minutes

Soften the onions in the microwave on high for approx 2 minutes. For each enchilada, place a single tortilla wrap on a plate. Add some chicken, grated pepperjack cheese, onion, chilies and wrap tightly. Do not overfill. Place in 9x13 pan. Continue until pan is full. Any unused chicken, onion or chilies can be scattered on top of the rolled tortillas. Top generously with grated cheddar cheese. Cover well with the enchilada sauce, Bake at 350F for approx 30 minutes or until it is hot and bubbling.

Top with sour cream and serve.
Makes 6 servings.

Note: this recipe tastes much better if made the day before.

When using the low carb tortillas, a serving contains approx 20g carbs.